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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Analytics is the most widely used web analytics service on the web.

Google Analytics

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difdash and Google Analytics

Data is pulled at campaign level and can be broken down by new/returning users, by country, be device, by default channel, medium and campaign. Google Analytics is connected in only 2 clicks and the data is available immediately with no third party intervention.

platform_connections
Two clicks to connect

The Analytics connection is complete in less than 30 seconds with no need to pay third parties or create complicated files

Campaign
segmentation

Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code

Unlimited
users

Knowledge is power, everyone in your organisation can benefit from the knowledge in difdash. We don't you to think twice before adding everyone, so we don't charge for users on any paid packages

Filter Reports

Have multiple Analytics accounts in the same report and split them out by account, campaign, country, device, default channel, medium and new or returning users

Metrics Available for Google Analytics

  • Average time on page - The total time spent on the page divide by the number of visits
  • Average Transaction Value - The average Value of each Transaction
  • Average visit duration - The total time spent on the site divide by the number of visits
  • Bounce rate - The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page)
  • Ecommerce Conversion Rate - Percentage of sessions that result in a transaction
  • Entrances - The number of entrances to your site to a specific page
  • Exits - The number of exits from your site from a specific page
  • Goal Completions - We track goals 1 through to 20
  • Item Quantity - Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.
  • New users - The number of first-time users
  • New users percent - The percentage of first time visitors to your site
  • Page Views - The number of times pages have been viewed
  • Pages per session - The average number of pages viewed during a session on your website. Repeated views of a single page are counted
  • Sessions - The total number of sessions.
  • Total Goals - Total numeric value for all goals defined in the profile
  • Total Value - Total value for the property (including total revenue and total goal value).
  • Transaction Revenue - The total sale revenue (excluding shipping and tax) of the transaction.
  • Transactions - The total number of transactions.
  • Unique Page Views - Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
  • can't find the metric you want? drop us a message and we'll see if we can add it

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