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Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon.

Amazon DSP

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difdash and Amazon DSP

Data is pulled at campaign level for Amazon. Amazon DSP Advertising is connected in only 2 clicks and the data is available immediately with no third party intervention.

platform_connections
Two clicks to connect

The Amazon DSP connection is complete in less than 30 seconds with no need to pay third parties or create complicated files

Campaign
segmentation

Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code

Anomaly Detection

Use our optimise pages to track your campaigns and alert you to any major changes, good or bad, to help you to streamline and improve performance

Filter Reports

Have multiple Amazon accounts in the same report and split them out by account and by campaign or mix DSP and other Amazon Reporting like Sponsored Brand, Sponsored Display or Sponsored Product

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See how great our reports look

We can talk you through all the features and how to make reports on a call

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Metrics Available for Amazon DSP

  • Agency Fee - The agency fee
  • Audience Fee - The audience fee
  • Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  • Clicks - The number of clicks
  • Cost - Cost of ads
  • CPM - The average cost for 1,000 impressions
  • Detail Page View - The number of views on the advertised product's detail pages on Amazon
  • Detail Page View Clicks - The number of detail page views conversions attributed to ad click-throughs
  • Detail Page View Rate - The number of detailed page views conversions relative to ad impressions.
  • Detail Page View Views - The number of detail page views conversions attributed to ad impressions
  • Impressions - Number of times an ad was served
  • Measureable Impressions - The number of impressions that were measured for viewability
  • New To Brand Purchases - The number of first-time purchases for promoted products within the brand over a specific lookback period
  • New To Brand Purchases Clicks - The number of new-to-brand purchases for promoted products attributed to ad click-throughs
  • New To Brand Purchases Rate - The number of new-to-brand purchases for promoted products relative to the number of ad impressions
  • New To Brand Purchases Views - The number of new-to-brand purchases for promoted products attributed to ad impressions.
  • Platform Fee - The fee taken by the platorm
  • Product sales - The value of products sold
  • Purchases - Number of conversions of type PURCHASE
  • Purchases Clicks - The number of purchased conversions attributed to the ad click-through
  • Purchases Rate - The number of Purchases relative to Impressions
  • Purchases Views - The number of purchased conversions attributed to the ad impressions
  • ROAS (ratio) - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
  • ROAS percent - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as percentage
  • Supply Cost - The cost to supply the items
  • Total Fee - The sum of all fees
  • Total Purchase Rate - The number of purchases for promoted products relative to the number of ad impressions
  • Total Purchases - The number of purchases for promoted products within the brand over a specific lookback period
  • Total Purchases Clicks - The number of purchases for promoted products attributed to ad click-throughs
  • Total Purchases Views - The number of purchases for promoted products attributed to ad impressions.
  • Total ROAS - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
  • Total Sales - The value of products sold at the same time as promoted products
  • Total Units Sold - The total number of promoted units sold and any other items
  • Units Sold - The number of promoted units sold
  • Viewability Rate - The number of viewable impressions divided by measureable impressions
  • can't find the metric you want? drop us a message and we'll see if we can add it

Similar Data Sources

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