Google Ads (formerly Google Adwords) allows advertisers to bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network).

Google Ads

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difdash and Google Ads

Data is pulled at campaign level for Google Ads and using the Optimise feature you can monitor accounts and campaigns for diagnostic flags. Data can be split by campaigns, country, device used and the ad network.

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Metrics Available for Google Ads

Absolute Top Impression Share - The percent of your ad impressions that are shown as the very first ad above the organic search results
All Conversions - Best estimate of the total number of conversions that AdWords drives
Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Clicks - The number of clicks
Conversion Rate - The conversion rate is the number of conversions divided by the total number of clicks
Conversions - The number of conversions
Cost - Cost of ads
Cost per acquisition - The money spent divided by the number of conversions which measures how cost-effective your marketing campaigns are
Cost per All Conversions - The total cost divided the number of all conversions
Cost per click - Cost per click (CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
Cost per lead - The money spent divided by the number of leads which measures how cost-effective your marketing campaigns are
Cost per sale - Cost per sale (CPS) is calculated by dividing the total spend by the total number of sales
Cost Per Video View - The total amount spent divided by the number of video views
CPM - The average cost for 1,000 impressions
Impressions - Number of times an ad was served
Lead conversion rate - The Lead conversion rate is the number of leads divided by the total number of clicks
Leads - All Leads
Revenue - Revenue generated from ads
ROAS (currency) - Revenue/cost with the currency prefix
ROAS (ratio) - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
ROAS percent - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as percentage
Sales Conversion Rate - The Sales conversion rate is the number of sales divided by the total number of clicks
Sales conversions - The number of sales converted
Search Impression Share - The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive
Sign up conversion rate - The Sign-up conversion rate is the number of sign-ups divided by the total number of clicks
Sign up conversions - The number of sign up conversions
Top Impression Share - The percent of your ad impressions that are shown anywhere above the organic search results
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