Hundreds of millions of people turn to Twitter to discover what’s happening in the world. Twitter Ads can help you connect with this audience and get meaningful results. You may see different kinds of ads on Twitter, including Promoted Tweets, Promoted Accounts, and Promoted Trends. They are clearly marked with a “Promoted” icon. You can interact with most promoted content in much the same way as organic content.
difdash and Twitter Ads
Data is pulled at campaign level for Twitter Ads and we also pull information for Promoted Tweets as well as standard Tweets and information about the account such as number of followers. Twitter Ads is connected in only 2 clicks and the data is available immediately with no third party intervention.
Two clicks to connect
The Twitter Ads connection is complete in less than 30 seconds with no need to pay third parties or create complicated files
Campaign
segmentation
segmentation
Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code
Anomaly Detection
Use our optimise pages to track your campaigns and alert you to any major changes, good or bad, to help you to streamline and improve performance
Filter Reports
Have multiple Twitter Ads accounts in the same report and split them out by account and by campaign
Metrics Available for Twitter Ads
- App Click Rate - Percentage of ap clicks by impressions
- App clicks - Number of app install or app open attempts
- Billed Engagements - The total number of billed engagements
- Card engagements - Total number of card engagements
- Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
- Clicks - The number of clicks
- Cost - Cost of ads
- Cost per App Click - Cost of each app clicks
- Cost per Engagement - Cost of each engagement
- Cost per Follow - Cost of each follow
- CPM - The average cost for 1,000 impressions
- Downloads - Number of conversions of type DOWNLOAD
- Follows - Total number of follows
- Impressions - Number of times an ad was served
- Likes - Total number of likes
- Media Engagments - Total number of clicks of media across Videos, Vines, GIFs, and Images
- Media Views - The total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images
- Purchases - Number of conversions of type PURCHASE
- Replies - The total number of replies
- Retweets - The total number of retweets
- Revenue - Revenue generated from ads
- Sign up conversion rate - The Sign-up conversion rate is the number of sign-ups divided by the total number of clicks
- Sign up conversions - The number of sign up conversions
- URL Clicks - Number of clicks on linked URLs
- Video cta clicks - Total clicks on the call to action
- Video View Rate - Views per impression
- Video Views - The number of times video ads were served
- can't find the metric you want? drop us a message and we'll see if we can add it
Similar Data Sources
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