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Facebook, the most popular social network, has developed a targeting technology which allows advertisements to reach a specific audience. This is within the Facebook product called Facebook Ads, which is available to users and businesses alike.

Facebook Ads

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difdash and Facebook

Data is pulled at campaign, adset and ad level for Facebook and the data can be filtered by device and campaign.
By breaking down at ad level we can show how individual ads are performing in a report so you can easily see what works best visually.
Facebook Advertising is connected in only 2 clicks and the data is available immediately with no third party intervention.

platform_connections
Two clicks to connect

The Facebook connection is complete in less than 30 seconds with no need to pay third parties or create complicated files

Campaign
segmentation

Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code

Anomaly Detection

Use our optimise pages to track your campaigns and alert you to any major changes, good or bad, to help you to streamline and improve performance

Filter Reports

Have multiple Facebook accounts in the same report and split them out by account and by campaign

Metrics Available for Facebook Ads

  • Adds Payment Info - The addition of customer payment information during a checkout process
  • Adds To Cart - The addition of an item to a shopping cart or basket (example: clicking an Add to Cart button on a website)
  • Adds To Wishlist - The addition of items to a wishlist (example: clicking an Add to Wishlist button on a website)
  • App Installs - Any type of App Installed
  • Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  • Clicks - The number of clicks
  • Completed Registration - The submission of information in exchange for a service provided by your business (example: sign up for email subscription)
  • Conversion Rate - The conversion rate is the number of conversions divided by the total number of clicks
  • Conversions - The number of conversions
  • Cost - Cost of ads
  • Cost per acquisition - The money spent divided by the number of conversions which measures how cost-effective your marketing campaigns are
  • Cost per App Install - Cost of each App Install
  • Cost per click - Cost per click (CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
  • Cost per lead - The money spent divided by the number of leads which measures how cost-effective your marketing campaigns are
  • Cost per Link Click - Cost of each Link Click
  • Cost per Outbound Click - The average cost for each outbound click.
  • Cost per Page Engagement - Cost Per Page Engagement
  • Cost per Page Like - Cost Per Page Like
  • Cost per Post Engagement - Cost Per Post Engagement
  • Cost per Unique Click - The percentage of people who saw your ad and performed a unique click (all)
  • Cost per Video Watch Complete - The total amount spent divided by the number of completed video views
  • CPM - The average cost for 1,000 impressions
  • Frequency - The average number of times each person saw your ad. This metric is estimated by some data sources
  • Impressions - Number of times an ad was served
  • Initiates Checkout - The start of a checkout process
  • Leads - All Leads
  • Link Click - The number of times a link was clicked
  • Outbound Clicks - The number of clicks on links that take people off Facebook-owned properties.
  • Outbound Clicks CTR - The percentage of times people saw your ad and performed an outbound click
  • Page Engagement - All PAge Engagements
  • Page Like - The number of times your page was liked
  • Photo View - Page Photo Views
  • Pixel Leads - Views: Leads (Form)
  • Post Comments - The number of times a comment was added to a post
  • Post Reactions - The number of reactions to a post
  • Post Shares - The number of time a post was shared
  • Reach - The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
  • Revenue - Revenue generated from ads
  • ROAS (ratio) - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
  • Searches - A search performed on your website, app or other property (example: product searches, travel searches)
  • Unique Clicks - The number of people who performed a click (all).
  • Unique Inline Link Clicks - The number of people who performed an inline link click.
  • Unique Outbound Clicks - The number of people who performed an outbound click
  • Video View 3 secs - The number of video views to at least 3 seconds
  • Video Watch Complete - This shows the number of total views of at least 30 seconds or to the end of your video, whichever occurs first.
  • Video Watched 100 - The number of times your video was played at 100% of its length, including plays that skipped to this point.
  • can't find the metric you want? drop us a message and we'll see if we can add it

Similar Data Sources

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