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Aa Facebook Page allows the more than 2 billion people on Facebook to discover your business . Facebook Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.

Facebook Page Insights

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difdash and Facebook Insights

Data is pulled at page level for Facebook Insights. Facebook Pages is connected in only 2 clicks and the data is available immediately with no third party intervention.

platform_connections
Two clicks to connect

The Facebook Insights connection is complete in less than 30 seconds with no need to pay third parties or create complicated files

Campaign
segmentation

Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code

Anomaly Detection

Use our optimise pages to track your campaigns and alert you to any major changes, good or bad, to help you to streamline and improve performance

Filter Reports

Have multiple Facebook Insights Pages in the same report and split them out by page

Metrics Available for Facebook Page Insights

  • Action Button Clicks - Unique number of clicks on the Page CTA button by people who are logged in to Facebook.
  • Get Direction Clicks - Total number of taps on the directions link in the user's profile.
  • Organic Page Impressions - The number of times any content from your Page or about your Page entered a person's screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more.
  • Organic Page Video Views - The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.
  • Page Check In Places - The number of times people checked into a place.
  • Page Consumptions - The number of times people clicked on any of your content.
  • Page Content Activity - The number of stories created about your Page (Stories).
  • Page Engaged Users - The number of people who engaged with your Page. Engagement includes any click.
  • Page Fan Adds - The number of new people who have liked your Page
  • Page Fan Removes - Unlikes of your Page.
  • Page Fans - The total number of people who have liked your Page. A Page must have 100 or more fans for this metric to return data.
  • Page Impressions - The number of times any content from your Page or about your Page entered a person's screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.
  • Page Post Paid Impressions - The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad.
  • Page Posts Served Unique Organic Impressions - The number of people who were served your Page's posts in their News Feed whether it entered their screen or not. Posts include statuses, photos, links, videos and more.
  • Page Video Views - The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
  • Phone Call Clicks - Total number of taps on the call link in the user's profile.
  • Total Page Views - The number of times a Page's profile has been viewed by logged in and logged out people.
  • Total Post Reactions - Daily total post reactions of a page by type.
  • Unique Page Impressions - The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.
  • Video View Total Time - The total time, in milliseconds, people viewed your Page's video.
  • can't find the metric you want? drop us a message and we'll see if we can add it

Similar Data Sources

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