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LinkedIn is the world's largest professional network with nearly 740 million members in more than 200 countries and territories worldwide. LinkedIn ad campaigns use Sponsored Content, Message Ads, Dynamic Ads, and Text Ads

LinkedIn Advertising

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difdash and LinkedIn Advertising

Data is pulled at campaign level for LinkedIn Ads. LinkedIn Marketing is connected in only 2 clicks and the data is available immediately with no third party intervention.

platform_connections
Two clicks to connect

The LinkedIn Advertising connection is complete in less than 30 seconds with no need to pay third parties or create complicated files

Campaign
segmentation

Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code

Anomaly Detection

Use our optimise pages to track your campaigns and alert you to any major changes, good or bad, to help you to streamline and improve performance

Filter Reports

Have multiple LinkedIn Advertising accounts in the same report and split them out by account and by campaign

Metrics Available for LinkedIn Advertising

  • Action Clicks - The count of clicks on the action button of the Sponsored InMail. Sponsored InMail only.
  • Ad Unit Clicks - The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
  • Card Clicks - The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
  • Card Impressions - The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions
  • Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  • Clicks - The number of clicks
  • Comment Likes - The count of likes of a comment. Sponsored Updates only.
  • Comments - The total number of comments on the post
  • Company Page Clicks - The count of clicks to view the company page.
  • Conversion Rate - The conversion rate is the number of conversions divided by the total number of clicks
  • Conversions - The number of conversions
  • Cost - Cost of ads
  • Cost per acquisition - The money spent divided by the number of conversions which measures how cost-effective your marketing campaigns are
  • Cost per click - Cost per click (CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
  • Cost per lead - The money spent divided by the number of leads which measures how cost-effective your marketing campaigns are
  • Cost per Open - Total spend divided by total opens
  • Cost per Page Engagement - Cost Per Page Engagement
  • Cost per Send - Total spend divided by total sends
  • Cost Per Video View - The total amount spent divided by the number of video views
  • CPM - The average cost for 1,000 impressions
  • Ext Web Post Click Conversions - The count of post-click conversions indicated by pixel loads on an external advertiser website.
  • Ext Web Post View Conversions - The count of post-view conversions indicated by pixel loads on an external advertiser website.
  • Follows - Total number of follows
  • Full Screen Plays - The count of taps on the video, going into video view mode.
  • Impressions - Number of times an ad was served
  • Landing Page Clicks - The count of clicks which take the user to the creative landing page.
  • Lead Form Opens - The count of times users opened the lead form for a One Click Lead Gen campaign.
  • Lead Mail Info Share - The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
  • Lead Mail Interested Clicks - The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
  • Leads - All Leads
  • Likes - Total number of likes
  • Opens - The count of opens of Sponsored InMail. Sponsored InMail only.
  • Other Engagements - The count of user interactions with the ad unit that do not fit into any other more specific category.
  • Revenue - Revenue generated from ads
  • ROAS (ratio) - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
  • Sends - The count of sends of Sponsored InMail. Sponsored InMail only.
  • Shares - The count of shares. Sponsored Updates only.
  • Text URL Click - The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only.
  • Video Completion Rate - Completions divided by views
  • Video Starts - The count of video ads that were started by users.
  • Video View Rate - Views per impression
  • Video Views - The number of times video ads were served
  • can't find the metric you want? drop us a message and we'll see if we can add it

Similar Data Sources

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