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Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.

Microsoft Advertising

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difdash and Microsoft Advertising

Data is pulled at campaign level for Microsoft Advertising/Bing and data can be broken down by country, device, ad network and also by campaign. Microsoft Advertising/Bing Advertising is connected in only 2 clicks and the data is available immediately with no third party intervention.

platform_connections
Two clicks to connect

The Microsoft Advertising connection is complete in less than 30 seconds with no need to pay third parties or create complicated files

Campaign
segmentation

Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code

Anomaly Detection

Use our optimise pages to track your campaigns and alert you to any major changes, good or bad, to help you to streamline and improve performance

Filter Reports

Have multiple Microsoft Advertising accounts in the same report and split them out by account and by campaign

Metrics Available for Microsoft Advertising (Formerly Bing Advertising)

  • Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  • Clicks - The number of clicks
  • Conversion Rate - The conversion rate is the number of conversions divided by the total number of clicks
  • Conversions - The number of conversions
  • Cost - Cost of ads
  • Cost per acquisition - The money spent divided by the number of conversions which measures how cost-effective your marketing campaigns are
  • Cost per click - Cost per click (CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
  • CPM - The average cost for 1,000 impressions
  • Impressions - Number of times an ad was served
  • Revenue - Revenue generated from ads
  • Return on Investment - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as currency ratio
  • ROAS (ratio) - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
  • can't find the metric you want? drop us a message and we'll see if we can add it

Similar Data Sources

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