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There are 3 types of Amazon Sponsored Advertising.
Sponsored Brands are cost-per-click (CPC) ads that feature your brand logo, a custom headline and multiple products. These ads appear in relevant shopping results and help drive discovery of your brand among customers shopping for products like yours.
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon.
Sponsored Display is a self-service display advertising solution that helps you grow your business and brand on Amazon by engaging shoppers across the purchase journey, on and off Amazon.

Amazon Sponsored Advertising

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difdash and Amazon

Data is pulled at campaign level for Amazon and we allow users to show all 3 types of Sponsored Advertising in the same report. Sponsored Brand, Sponsored Display and Sponsored Product are connected together in only 2 clicks and the data is available immediately with no third party intervention.

platform_connections
Two clicks to connect

The Amazon Advertising connection is complete in less than 30 seconds with no need to pay third parties or create complicated files

Campaign
segmentation

Want to see brand only performance? Use our simple campaign grouping feature to segment your campaigns and use them to power charts and dashboards without writing a line of code

Anomaly Detection

Use our optimise pages to track your campaigns and alert you to any major changes, good or bad, to help you to streamline and improve performance

Filter Reports

Have multiple Amazon accounts in the same report and split them out by account and by campaign

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Metrics Available for Amazon Ads

  • Attributed Conversions (14 Days) - Number of attributed conversion events occurring within 14 days of click on ad.
  • Attributed Conversions Same SKU (14 Days) - Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised.
  • Attributed Sales (14 Days) - Number of attributed sales occurring within 14 days of click on ad.
  • Attributed Sales Same SKU (14 Days) - Aggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised.
  • Attributed Units Ordered (14 Days) - Number of attributed units ordered within 14 days of click on ad.
  • Attributed Units Ordered Same SKU(14 Days) - Number of attributed units ordered within 14 days of click on ad where the purchased SKU was the same as the one advertised.
  • Cost per Attributed Conversions (14 Days) - The cost of attributed conversion events occurring within 14 days of click on ad.
  • Attributed Conversions (14 Days) Rate - The rate of attributed conversion events occurring within 14 days of click on ad
  • Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  • Clicks - The number of clicks
  • Cost - Cost of ads
  • Cost per click - Cost per click (CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
  • CPM - The average cost for 1,000 impressions
  • ROAS (currency) - Revenue/cost with the currency prefix
  • ROAS (ratio) - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
  • ROAS percent - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as percentage
  • can't find the metric you want? drop us a message and we'll see if we can add it

Similar Data Sources

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