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TikTok is a mobile first app for creating and sharing short videos about anything from recipes to dances that has exploded in popularity recently. Users all over the world share and collaborate on TikTok providing advertisers with huge potential to connect

TikTok Ads

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difdash and TikTok

TikTok Ads data is saved for all campaigns with metrics such as impressions, engagements and spend

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Knowledge is power, everyone in your organisation can benefit from the knowledge in difdash. We don't you to think twice before adding everyone, so we don't charge for users on any paid packages

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Intuitive
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Create complex dashboards with filtered data from multiple sources without any code​

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Need to include your fees in cost? Have your own formula for ROI? Create them in seconds using our powerful create a metric tool. No code required

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Reduce the chances of human error by relying on our expert written code to import your data and perform calculations. Our systems don't take days off so every dashboard is correct, every time

Metrics Available for TikTok Ads

  • 2-Second Video Views - The number of times your video played for at least 2 seconds. Replays will not be counted.
  • 6-Second Video Views - The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted.
  • Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  • Clicks - The number of clicks
  • Comments - The total number of comments on the post
  • Conversion Rate - The conversion rate is the number of conversions divided by the total number of clicks
  • Conversions - The number of conversions
  • Cost Charged by Cash - The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by cash. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.)
  • Cost Charged by Voucher - The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by voucher. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.)
  • Cost per 1,000 people reached - The average cost to reach 1,000 unique users. This metric is estimated.
  • Cost per acquisition - The money spent divided by the number of conversions which measures how cost-effective your marketing campaigns are
  • Cost per click - Cost per click (CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
  • Cost Per Result - The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. (The total count is calculated based on the time each ad impression occurred.)
  • Cost per Secondary Goal Result - The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)
  • Cost Per Video View - The total amount spent divided by the number of video views
  • Cost per Video Watch Complete - The total amount spent divided by the number of completed video views
  • CPM - The average cost for 1,000 impressions
  • Impressions - Number of times an ad was served
  • Likes - Total number of likes
  • Profile Views - Total number of unique accounts that have viewed this profile within the specified period
  • Reach - The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
  • Real-time Cost Per Result - As a campaign may have different optimization goals, the total number of result is not supported in campaign section now, please go to the ad group section to view the cost per Result. (The total count is based on when the conversion actually happened.)
  • Real-time CPA - The average amount of money you've spent on a conversion. (The total count is based on when the conversion actually happened.)
  • Real-time CVR (%) - The percentage of results you received out of all the clicks of your ads. (The total count is based on when the conversion actually happened.)
  • Real-time Result - The number of times your ad achieved an outcome, based on the optimization goal you selected. As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the result. (The total count is based on when the conversion actually happened.)
  • Real-time Result Rate (%) - As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the Result Rate. (The total count is based on when the conversion actually happened.)
  • Result - The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results. (The total count is calculated based on the time each ad impression occurred.)
  • Secondary Goal Result - The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)
  • Secondary Goal Result Rate (%) - The percentage of secondary goal results you achieved out of all of the installs of your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. The total count is calculated based on the time each ad impression occurred..
  • Shares - The count of shares. Sponsored Updates only.
  • Video Views - The number of times video ads were served
  • Video Views to 25% - Video Views to 25%
  • Video Views to 50% - Video Views to 50%
  • Video Views to 75% - Video Views to 75%
  • Video Watched 100 - The number of times your video was played at 100% of its length, including plays that skipped to this point.
  • can't find the metric you want? drop us a message and we'll see if we can add it

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