Instagram Ads is part of Facebook, the most popular social network, has developed a targeting technology which allows advertisements to reach a specific audience. This is within the Facebook product called Facebook Ads, which is available to users and businesses alike.

Instagram Ads

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difdash and Instagram

Data is pulled at campaign, adset and ad level for Instagram Ads and the data can be filtered by device and campaign.
By breaking down at ad level we can show how individual ads are performing in a report so you can easily see what works best visually.
Instagram Advertising is connected in only 2 clicks and the data is available immediately with no third party intervention.

Metrics Available for Instagram

Adds Payment Info - The addition of customer payment information during a checkout process
Adds To Cart - The addition of an item to a shopping cart or basket (example: clicking an Add to Cart button on a website)
Adds To Wishlist - The addition of items to a wishlist (example: clicking an Add to Wishlist button on a website)
App Installs - Any type of App Installed
Click through rate - Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Clicks - The number of clicks
Completed Registration - The submission of information in exchange for a service provided by your business (example: sign up for email subscription)
Conversion Rate - The conversion rate is the number of conversions divided by the total number of clicks
Conversions - The number of conversions
Cost - Cost of ads
Cost per acquisition - The money spent divided by the number of conversions which measures how cost-effective your marketing campaigns are
Cost per App Install - Cost of each App Install
Cost per click - Cost per click (CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
Cost per lead - The money spent divided by the number of leads which measures how cost-effective your marketing campaigns are
Cost per Link Click - Cost of each Link Click
Cost per Outbound Click - The average cost for each outbound click.
Cost per Page Engagement - Cost Per Page Engagement
Cost per Page Like - Cost Per Page Like
Cost per Post Engagement - Cost Per Post Engagement
Cost per Unique Click - The percentage of people who saw your ad and performed a unique click (all)
Cost per Video Watch Complete - The total amount spent divided by the number of completed video views
CPM - The average cost for 1,000 impressions
Frequency - The average number of times each person saw your ad. This metric is estimated by some data sources
Impressions - Number of times an ad was served
Initiates Checkout - The start of a checkout process
Leads - All Leads
Link Click - The number of times a link was clicked
Outbound Clicks - The number of clicks on links that take people off Facebook-owned properties.
Outbound Clicks CTR - The percentage of times people saw your ad and performed an outbound click
Page Engagement - All PAge Engagements
Page Like - The number of times your page was liked
Photo View - Page Photo Views
Pixel Leads - Views: Leads (Form)
Post Comments - The number of times a comment was added to a post
Post Reactions - The number of reactions to a post
Post Shares - The number of time a post was shared
Reach - The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Revenue - Revenue generated from ads
ROAS (ratio) - ROAS (Return on ad spend) measures the amount of revenue your business earns for each currency unit it spends on advertising, expressed as ratio
Searches - A search performed on your website, app or other property (example: product searches, travel searches)
Unique Clicks - The number of people who performed a click (all).
Unique Inline Link Clicks - The number of people who performed an inline link click.
Unique Outbound Clicks - The number of people who performed an outbound click
Video View 3 secs - The number of video views to at least 3 seconds
Video Watch Complete - This shows the number of total views of at least 30 seconds or to the end of your video, whichever occurs first.
Video Watched 100 - The number of times your video was played at 100% of its length, including plays that skipped to this point.
can't find the metric you want? drop us a message and we'll see if we can add it